Website GEO · 7 min read

Website GEO checklist: make your business easier for AI to understand

A practical checklist covering crawlability, service pages, FAQ, schema, and internal links.

Clarify the entity and category

State who you serve, what problem you solve, where you operate, and how your offer differs. Avoid relying on slogans as the primary business description.

Turn evidence into crawlable pages

Move critical facts out of images and isolated PDFs. Build service, integration, credential, FAQ, and case pages with specific boundaries and supporting evidence.

Connect the knowledge graph

Use schema and internal links to connect the homepage, services, cases, FAQs, articles, and contact path. Test the result with the same buyer prompts used in the baseline.

Apply this method to your brand

Start with a free baseline before deciding what to build.

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